Domain Buying for a Local Lead Generation Website

After finding a keyword that meets the volume and competition requirements, it is time to search for an available domain name to buy. While there are many domain extensions to choose from nowadays, .com, .net and .org are still the most recognized and most trusted by people. Country code top-level domains (such as .us for United States or .co.uk for United Kingdom) are also fine to use. Since we are looking to build a trusted site, one of these domain extensions should be used. Exact Match Domains Exact match domains (EMDs) do not carry any extra SEO benefit like they use to in Google. An EMD is the exact keyword used as the domain name. Such as in our keyword example from the previous module electricians loveland co, the EMD for this keyword would be electricianslovelandco.com (or another domain extension). Since EMDs no longer carry an extra SEO benefit, we can focus on searching for a shorter domain that looks more like a business name. However, we still want...

Local Lead Generation Website Design

As with any business, you should always be looking to outsource tasks when it is cost effective. This is especially true when it comes to website design for a small site. If you already have an example of the design, you can have the site redesigned for around $10 on UpWork.com. At that price, it doesn’t make any sense to learn website design and create them yourself. Finding Sites to Redesign Since designing a site from scratch will cost more and take longer, we will search for sites on Google that can serve as templates. However, we do not want to copy the sites exactly because Google may see that as duplicate content. We want the site to be used as a template that we can give to a web designer to redesign and make some changes. Also, be sure to pick sites that are ranking on the first page. That is a good sign that Google already likes the site structure. The site should also be mobile responsive....

Outsourcing Content Writing for Local Website

When first starting out, you may want to write the articles yourself to save some money. However, keep in mind that if you write about 500 words an hour, you will only be saving less than $5 an hour. Even if you can write 1000 words an hour, you will be saving less than $10 an hour. Eventually, you will want to outsource the writing anyway in order to scale up and build more sites quickly. It should only cost around $10 to have the articles written for all the pages. Most of the focus should be placed on the homepage. This is the page that most visitors will be reading and it will be the one you try to rank high in Google. Therefore, it is recommended that you use a native English speaker. You can find some native English speakers willing to write articles for about $1 per 100 words. They may be new to the site and looking for reviews though. The homepage needs to be...

Fast Web Hosting for Local Business Websites

After your web designer is finished with the site, you will now need web hosting to get your site online. If you search on Google for web hosting, you will probably find a lot of sites that offer shared hosting. This type of hosting is usually slow due to sharing the resources with others on the same server. Website speed is one of the factors used by Google to determine rankings. Faster sites typically rank higher than slower sites (given that other SEO factors are similar). Faster sites are also more user-friendly, which can result in more leads and higher revenue. Cloud hosting is superior to shared hosting and costs about the same or even less. You can get a droplet at DigitalOcean for only $5 a month. This droplet can easily host 5 small sites. Sign up here and get a $10 credit towards your DigitalOcean account. By using the 4 services below together, you can have a fast website hosting setup: DigitalOcean Cloudflare ServerPilot FileZilla Both Cloudflare...

Selling a Local Lead Generation Website

Once you have some sites that are ranking well and generating revenue, you may want to sell some of them. Here are some reasons for selling some of your sites: Minimize risks involved with holding on to all your sites, such as: Search engine rankings possibly dropping in the future More ads showing up at the top decreasing your leads Map pack showing up decreasing your leads (if applicable) Receive a lump sum payment to invest more into your business Less clients to manage You should not sell a site until you feel that you’ve maxed out its potential (or at least close to it). This way you can get the most out of the sale. There should be at least 3 full months of revenue before selling. You will need 3 full months of Google Analytics data, so be sure to add Google Analytics to your site ahead of time! Most website brokers and buyers will not even consider a site unless it has at least 3 months...