Local SEO Keyword Research: Top Guide 2017

Proper local SEO keyword research is crucial for creating a successful lead generation website. The success of the website relies greatly on finding good local keywords. Good keywords have low competition while still getting enough volume (searches per month). Low competition keywords enable you to spend less time and money on Search Engine Optimization (SEO). Step 1: Niche Selection Before you can begin local SEO keyword research, you first need to choose a niche to target. This is the local business your website will be based around, such as plumbers, personal loans, dentists, etc. Home Services Home Services is a good niche to use for your first time for the following reasons: Usually do not have to deal with a gatekeeper (e.g. secretary that may not forward your call to the business owner). Relatively high call volume for most niches in this category. Most areas have several businesses in the area to sell referrals. Many cities available with low competition. The only downside is that the payout per call...

On-Page Local SEO: Factors for Ranking

Search Engine Optimization (SEO) involves optimizing your site to rank higher in search engines. On-page SEO refers to optimizing the content on your site to help rank it higher. Off-page SEO involves other sites linking to your site. Search engines see links pointing to your site as a sign of popularity. Therefore, they are more likely to rank your site higher. We will cover on-page optimization for local SEO first. Keyword Density Keyword density refers to the number of times a keyword is mentioned on a web page. In our electricians example, we could mention the keyword electricians Loveland, CO 5 times in a 500 word article. Therefore, the keyword density for that keyword would be 1%. Avoid Keyword Stuffing One of the main things to avoid with keyword density is keyword stuffing. Keyword stuffing is mentioning keywords too many times throughout a web page. For instance, mentioning a keyword 25 times in a 500 word article would be 5% keyword density. This is too much. Google realizes that...

Off-Page Local SEO: Link Building for Rankings

We will mainly be focusing on citations and a Private Blog Network (PBN) for off-page SEO (link building). Citations A citation is a mention of a local business on the web. This mention can include business information such as business name, owner’s name, address, phone number, email, website address, and more. We are using citations for mainly two reasons, business mentions and anchor text diversity. Multiple business mentions on the web can help increase rankings. Anchor Text Anchor text is the text that appears highlighted in a hypertext link that can be clicked to open the target web page. For this link here, the anchor text would be “here”. If you have too many links pointing to your site with the same keyword as the anchor text, it will look unnatural and Google may see it as over-optimization. This can result in the site being penalized by Google. With citations, the anchor text is usually the URL or some general text such as Visit Website. This dilutes the anchor...