Selling Local Leads: Easy Client Acquisition Tips

After your site has ranked at the top of the page and is receiving several calls, it is time to call small businesses to sell qualified calls. This step may seem a little intimidating at first if you don’t have experience in sales or selling over the phone. Fortunately, selling leads/referrals is much easier than selling other services to businesses, such as SEO or web design services. Businesses are always looking to gain more customers. On the other hand, only a few businesses are looking for SEO or web design services at a given time. I was terrible at sales calls when I first started. However, I still closed on a fairly high percentage of the calls simply because I was directly providing business owners with more customers. Sales Script There is no need for a long sales script or advanced sales techniques when it comes to selling referrals. Just keep it simple. Here is an example of a sales call script below. You can tweak it to fit...

Call Tracking for Local Lead Generation

You will need to setup call tracking if you are not using a Pay Per Call network. With call tracking, you can keep track of how many calls your websites are receiving. This will also allow you to bill your clients for the exact number of calls. Just buy a number on Twilio (only $1 a month for a local number) and forward it to a local business in your niche. You can also use this as a selling point by letting the business know you’ve been sending them customers. After creating an account in Twilio, click on the # symbol in the left sidebar. Then click on Buy a Number. Make sure to use the correct area code when buying the number. Search other local businesses in your niche on Google and see what area code most of them are using. Enter the area code in the Number box and click Search. Then pick a number and click Buy. If your site is targeting an area outside of...

Invoicing Local SEO Clients for Leads

Invoicing small businesses for qualified leads (calls) is usually done on a monthly basis. This is more convenient for the business owner. However, if one of your sites is generating a lot of income that you do not want to risk losing, you may want to send invoices every two weeks. The due date can be set around 5 to 7 days from when the invoice is sent. You can generate invoices and send them to business owners using either PayPal or Invoice Ninja. Both have free options to send invoices where you are only charged for the payment processing fee. Invoice Ninja also has paid plans with more options. For PayPal, first sign up for an account if you do not already have one. Then go to Tools at the top and click on Invoicing. Fill out all the necessary fields on the form. List the number of qualified calls and the amount per qualified call agreed upon with the business over. The total will be automatically calculated....